About Us

The New Era Group retraces its humble beginning to the early sixties in the industrial city of Coimbatore. The Founder Jaswant Singh Anand, a great visionary,could envisage the tremendous potential that lay ahead in the electrical trade. He was later joined by his sons Gurdip Singh and Kawaljeet Singh who infused fresh strength into the company through innovative and contemporary concepts.

In the eighties, the group diversified from trading to manufacturing and this saw the launch of E-FAB cables.Today, The E-FAB range encompasses world class wires and cables ranging from domestic to industrial, commercial and agricultural applications. These cables are manufactured at the unit near Sonepat in Haryana and are accredited with ISO 9001 : 2000

"Precision" and "Fair trade practices" have been the key words right from the inception.Moreover,the state-of-the-art machines and stringent quality tests at every stage have given us a long list of satisfying clients that includes Multi-nationals, Corporates, Hospitals, Educational Institutions, Resorts, Hotels, Government bodies etc. This apart, an elaborate network of over 300 dedicated and loyal dealers are the inherent strength of the company.

The luminaries division in Bangalore caters to world of lighting under the brand name EN-LITE. Apart from the in - house production, EN-LITE offers an arrayof aesthetic imported lighting fixtures to suit almost every indoor and outdoor applications.Encouraged by tremendous response, E-FAB has also added to its range of allied products such as PVC insulation tapes, Miniature Circuit Breakers (MCBs) and Switch gears.

In the days ahead, the Group envisages the tremendous unexplored potential that lies in the Domestic and International markets and shall go out to explore this.

Chairman's Message

I am pleased to convey heartiest greetings from the House of E-FAB.

With a modest beginning in 1960, the New Era Group has come a long way and is delighted to celebrate its Golden jubilee this year. The journey thus far has been rewarding, at the same time, gratifying. There were many who made this possible, and the list is endless. Suffice to say, our sincere thanks to all of them for being partners in our journey and giving us that small corner in their hearts.

In today's fast-paced and competitive trade world, the catchword is 'Change' and to remain in the race it is imperative that we be able to continually offer contemporary products at attractive prices.

At E-FAB, we have been constantly adding new products to our scheme of things. The recent inclusion of Ceiling Fans and the new-look Lighting Fixtures, are already creating ripples in the market. These apart, the existing Wires and Cables, MCBs, Insulation Tapes, and Switchgears are also doing extremely well. In this entire process we have never lost sight of quality and Clockwork-Precision has always been the watchword, with absolutely no compromise on this account. Many more products are on the anvil to enlarge the gamut of E-FAB and these will offer an array of merchandise for the customer to choose from.

It is our firm belief that we owe our success to the community around us. To celebrate 50 years in the trade, and as Corporate Social Responsibility (CSR), a charitable out-patient clinic was recently inaugurated at the Headquarters in Coimbatore, catering to the Health Care of the less privileged.

As we advance towards the platinum jubilee with renewed zeal and commitment, we shall endeavour to explore new frontiers, within and outside our shores, which will subscribe to building a Flourishing and Vibrant India in the future.

Predictions are that India will be a force to reckon-with in coming times, and we too wish to be part of this sparkling scenario. New products, new vistas and a new vision, all will see E-FAB in a new light, and the dawn of a New Era.

Our CSR Initiative

Your Health - Our Concern...

Corporate Social Responsibility (CSR) is an often heard term, which is doing the rounds these days. Many companies have realized that they need to repay to society in some form, for what they abundantly receive from it. Social causes of diff erent nature benefi ting the community are addressed through these programmes.

The New Era Group is celebrating their Golden Jubilee in the year 2009-10 and to commemorate this, a Charitable Out-patient clinic was inaugurated on 3rd, July 2009 at the Headquarters in Coimbatore, as a CSR initiative.

The Clinic functions in the evenings for 2 hours everyday, and caters to Health Care of the less privileged in the society by providing free consultation and medicines for general ailments. On an average, about 600 patients benefi t from this programme every month.

Dr. Ramkumar Raghupathy, Dean, G.Kuppusamy Naidu Memoral Hospital declared the clinic open by cutting the ribbon and Rotary Dist.Gov.Rtn.Captain Mathews and Rtn.Manivannan, President Rotary Metropolis lighted the Kuthuvilakku. This project is also supported by Rotary Coimbatore Metropolis.


E-FAB is at the forefront of the electrical and cable industry in bringing the digital age of communications into corporates/industries across India. We continue to grow our services and along the way create new career opportunities for talented individuals like you. We’re going to make people everywhere feel more connected to their company. And all it will take is the power of you.

In addition, we have a group of experienced professionals in the areas of Engineering, Operations, Accounting/Finance, Human Resources, Marketing and IT, plus many more. Our employees are knowledgeable about our products and services and contribute to the growth of our organization. Watch out for a realistic job opportunity which will be updated very soon in this column.

If you feel you can fit in our team of expertise, shoot your resumes to neweragroup@efab.in